IDEAS HAVE NO TAKERS, it was yesterday when they said,

Chronicaling the history for the sake of information and records. A piece from Pune Mirror of Times of India edition January 2009. Though what it is said there is a past and we have come a long way from there.

IDEAS HAVE NOT TAKERS

These ideas from city engineers are interesting, but they haven’t met with success yet. Anuradha Ranade reports

Posted by Arundhati Ranade on Monday , January 12, 2009

Bhushan and Mrunmayee Vishwanath created a cream – Romantaque – that’s a permanent solution for hair removal. It’s also cheaper than its competitors. Foreigners are interested in the product. But in India, this duo hasn’t had any luck so far.

Clippin’ counterfeit

With the number of ………These ideas were presented at an exhibition named Innovations that was orgniased on January 10-11 by IIT Bombay Alumni Association’s Pune chapter along with the The Indus Entrepreneurs,

Enquiries, no takers

Bhushan Vishwanath is a first generation entrepreneur who is basically an engineer. But his product comes under alternative medical treatment sector. He had presented a hair removing cream called Romantaque at Innovations 2007 and now his product is in the market, but is hardly getting response.

The reason he says, is that it’s a unique formulation and no similar product is available in the market. Because of lack of choices, people are not aware of its existence.

Vishwanath said, “My wife Mrunmayee, who is a microbiologist, has created this cream.”

Vishwanath first introduced Romantaque, an alovera cream which permanently removes unwanted hair growth, in 2004. “The routine ways to stop hair growth are either cosmetic surgery, electrolysis or laser treatment.  There is no such cream-based treatment available in India. “

This claim is actually Vishwanath’s problem. He’s getting enquiries from abroad, but Indian customers are hesitant to buy Romantaque, because they are not aware of such products. He said “There are few such creams in the West, but they cost four times more than our product. So people from abroad enquire about Romantaque  as it figures on online shopping sites. But currently we can’t export, as I have yet to get license for that”.

Vishwanath has applied for its Indian patent and has a patent from South Africa. Patent application in US, Australia and UK is in process. “My product has got an FDA license and I also got funding from Science and Technology Ministry of India

Note-worthy, ….

Having gone through the post now you could be the one who will go for it? right